The Podcast Readiness Assessment
Far too many organisations that launch a podcast aren't ready for one.
It's not for a lack of enthusiasm. They just haven't answered the questions that determine whether it actually works: What's the business goal? Who owns it internally? What does failure look like? Who's the audience, specifically?
"We'll just give it a go and see what happens" almost always results in people losing interest and it quietly disappearing into 'podscurity' after six episodes.
We've built a short assessment that helps leaders, comms and marketing teams work through exactly this. It takes three minutes and you get an honest result with no pitch.
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Our client has released their 100th podcast episode
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When was the last time you reviewed your older episodes and checked whether their titles are still relevant?
The strategic work that makes podcast marketing actually work
Marketing is a key part of that strategic process, but it isn't where you should start
