The Podcast Readiness Assessment

Far too many organisations that launch a podcast aren't ready for one.

Take the Podcast Readiness Assessment here.

It's not for a lack of enthusiasm. They just haven't answered the questions that determine whether it actually works: What's the business goal? Who owns it internally? What does failure look like? Who's the audience, specifically?

"We'll just give it a go and see what happens" almost always results in nothing much happening, people losing interest and it quietly disappearing into 'podscurity' after six episodes.

We've built a short assessment that helps leaders, comms and marketing teams work through exactly this. It takes 4 minutes and you get an honest result with no pitch. Click here to take the assessment.