When NOT to start a podcast

I advised a potential client not to start a podcast.

We jumped on a call because he wanted help launching one. After talking through his idea and the motivation behind it I recommended that he didn’t do it.

Not something I expected to say. But being honest matters.

Podcasting done properly is a long-term commitment. The last thing we want is for someone to launch with enthusiasm and then quietly run out of steam.

We talked about his business, how he helps people and why a podcast felt like a good way to promote what he does and generate leads. All solid thinking in theory.

In many cases a podcast is a brilliant way to build trust, authority and real thought leadership. We see our clients do this to great effect. In this case though it didn’t feel like the right fit - at least not now.

Podcasting isn’t something to dabble in. Especially if time, content ideas or budget are likely to become an issue.

So instead I suggested a few alternative options that felt more aligned with his goals. We’ll stay in touch.

Good podcast advice isn’t always about starting shows. Sometimes it’s about knowing when not to.

Now you know when not to start a podcast, why not check out our post laying out the many reasons why some businesses should start a targeted podcast.