Podcast Development

Everyone has a story to tell. What’s yours? 

Perhaps you want to grow your business by showcasing the talent and experience within your organisation through thought leadership. You might have a message or a cause you’re keen to give a voice to, have been through an experience you want to share with others, or entertain an audience with a niche you’re passionate about.

There are quite a few things to think about before you get anywhere near recording your first podcast. Ensuring you get everything right from the start will save you time, effort and money down the line. 

The first thing to do is refine your idea into something unique and compelling. Always have the listener at the front of your mind and consider what they will learn or gain from listening. That could be benefiting from other people’s experiences, something humorous or something truly astonishing. With our production experience we can help turn your ideas into a podcast your listeners will love and keep coming back to.

It’s also important to invest in the right equipment from the start. A good quality microphone doesn’t need to be expensive, but having one is a must. Do you need it to be portable as you’ll be recording from different locations, maybe even outdoors? We'll save you hours of searching and recommend the perfect kit for your specific needs.

It’s important to plan out your episode content and release schedule. Our diary management service can ensure that you and your guests are recorded in good time to ensure your podcast sticks to a consistent release pattern. This helps your audience build you into their lives. 

We can also help you identify interesting guests who will add value to your content and approach them on your behalf. Once your podcast is recorded we push it out to all major platforms and write SEO copy which will help people find it.