Our Process

This is how we make a podcast

In a market crowded with mediocrity, we believe quality matters more than ever. We’ve built our podcasting process around craft, clarity and broadcast-quality production. We create content that earns trust and delivers long-term impact.

Book A Strategy Call Contact The Team

01

It all starts with a call

We have an informal discovery call with you to go through your aspirations, aims and ideas.
02

Proposal and plan

After the call we'll produce a tailored proposal of work including time scales and costs involved.
03

Getting Started

Most of our clients take advantage of our Getting Started Package which helps plan out your podcast structure, name, branding and content. The package also includes presenter coaching to ensure you sound like a pro from the beginning.
04

Our Team In Your Corner

Our team of experts guide and support you through the planning and recording process. We'll then edit, mix and master your podcast. We can also provide supporting social media content to help market your podcast, grow your audience and get noticed.
05

Distribution & Monetisation

We distribute your podcast to all the major platforms where your audience can hear it. If you're hoping to gain sponsorship for your podcast, or include paid adverts we can help with that too.

Lizi Auskerry working on a project at The Podcast Coach

Project Timelines

Some clients launch within a couple of weeks, but most take a little longer. The ideation, planning, preparation and coaching stage is vital to a successful show. As podcasting often sits alongside your already busy role, this phase usually spans a few weeks.

We keep things flexible and built around you so progress stays steady without becoming overwhelming. Alongside the podcast content there’s usually work to be done on branding, music and sign-off within your organisation. It’s realistic to expect between one to three months before your first episode is ready to go live.

Initial Consultation

Our initial consultation call is where we get to explore your ideas and the purpose behind your podcast. It’s also a chance to get a feel for how we’ll work together. You’ll see how we approach planning and production and what we’ll need from you and anyone else involved.

It’s an open space to ask questions, share early thoughts and get immediate, honest feedback. We’ll talk through where we can add real value and whether your project is the right fit for us to support – and just as importantly – whether we’re the right fit for you.

Pricing Proposal

If we’re all happy to move forward, the next step is for us to produce a pricing proposal. We’ll put together a clear, tailored document that breaks the process into stages, provides relevant options and a detailed outline of costs. This gives you full visibility of the investment involved. It’s worth keeping in mind that outlay is usually weighted towards the early planning, branding, theme music, coaching and setup work.

You can review the proposal and discuss it with your wider team if necessary. Every project is bespoke, shaped around your podcast and what you need. We’re always happy to make adjustments and work with you to create a package that perfectly fits you and your aims.

Podcast Growth

Already have a show? We’ll focus on a thorough appraisal of your existing strengths and areas to improve and come up with a comprehensive development plan. This is a great way to get fresh, experienced ears across your content.

Looking monetise your podcast? We’re here to help you get into position and prepare a perfect pitch to give you the best chance of winning sponsorship for your podcast.

Our Values

What We Stand For

Premium

We pride ourselves on high standards and produce work of the very best quality. Our aim is to ensure your podcast and supporting content matches the standard of your brand.

Quality-Driven

We never compromise on standards. Every project receives the same meticulous attention, whether it's for a multinational corporation or an individual passion project.

Honest

We tell clients what they need to hear, not just what they want to hear – because genuine success requires truthful guidance.

Credible

Our decades at the BBC and Global aren't just credentials – they're a promise that we know exactly how to create audio that resonates.

Approachable

Despite our broadcast pedigree, we're friendly collaborators who make the complex world of podcasting feel manageable and exciting.

Case Study

Rewilding the World with Ben Goldsmith

Crafting a Global Rewilding Narrative

Case Study

The Little Questions Podcast

Full-Service Production for Apella Advisors – From Concept to Consistent Content

Our blog

Our Latest Insights

Here we share useful tips, advice and thoughts on all things podcast related. Subjects we’ve written about include the importance of editing, why your language is key and a host of things podcasters can learn from the radio world.