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Our Process

How we build a podcast that earns trust

Most podcasts fail not because of poor production, but because nobody was clear about what the podcast was for. Our process starts with strategy – defining purpose, audience and what success looks like. Then we shape the format, develop the host, and bring broadcast discipline to every episode we make.

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We start with questions. Most podcasts underdeliver not because of poor production but because nobody was sufficiently clear about what they were for, who they were serving, or what success would actually look like. Our three stage framework is designed to fix that – before a single episode is recorded.

  1. 01

    The Strategy Conversation

    Not a sales call. A focused conversation to explore what you're trying to achieve, whether a podcast is the right vehicle, and whether we're the right partners to build it with you.

  2. 02

    Proposal and Plan

    If we're aligned, we produce a clear staged proposal tailored to your specific goals and circumstances. Every engagement is bespoke, shaped around what you're building and why.

  3. 03

    Podcast Strategy Assessment

    Before production begins, we create a clear plan for the podcast and define your audience. We work with your key stakeholders to define purpose, assess risk, understand your audience and agree how success will be measured. This stage culminates in a clear strategic recommendation supported by a board-ready presentation.

  4. 04

    Strategic Design and Pilot Development

    Strategy becomes something tangible. We shape the format, develop the host, build the editorial identity and produce a pilot episode reviewed with stakeholders before any public commitment is made.

  5. 05

    Production, Growth and Strategic Oversight

    Ongoing broadcast quality production alongside quarterly strategic reviews, performance analysis and clear decision points to scale, evolve or stop. We stay involved because the best podcasts are steered, not just made.

Lizi Auskerry working on a project at The Podcast Coach

The Initial Conversation

Our first conversation is a focused consultancy session to explore what you are trying to achieve, whether a podcast is the right vehicle, and whether we're the right partners to build it with you.

You’ll get immediate, honest feedback – including if we think the timing isn’t right or the brief needs rethinking before anything else happens. We’ll be clear about where we can add real value and where we can’t.

It’s equally a chance for you to assess us. We work with a small number of clients at any one time and we’re selective about who we take on. We’d expect you to apply the same standard.

The Proposal

If we're aligned, we produce a clear staged proposal tailored specifically to your goals and circumstances. It breaks the engagement into its three phases with full visibility of the investment involved at each stage.

Outlay is typically weighted toward the earlier stages covering strategy, design, host development and pilot production. This is because that’s where the most consequential work happens. Every proposal is bespoke. The right approach depends entirely on what you’re building, why, and for whom.

Timelines

For organisations launching from scratch, the strategy and design phases typically span four to twelve weeks before a pilot episode is ready for review. Full launch usually follows within one to three months of that initial conversation, depending on stakeholder availability and the complexity of the brief.

We build around your schedule without letting momentum stall. Senior leaders are busy – our job is to keep the process structured and moving without it becoming another thing to manage.

Already Have a Podcast?

If you're coming to us with an existing show, we don’t start with how to make it sound better. We begin by asking whether it's doing what you hoped it would – and if not, why not?

We bring experienced, objective ears to your back catalogue, assess what’s working and what isn’t, and produce a clear repositioning roadmap. Sometimes that means refining what’s already there. Sometimes it means something more fundamental. We’ll tell you honestly which approach you need.

Our Values

What We Stand For

Premium

We pride ourselves on high standards and produce work of the very best quality. Our aim is to ensure your podcast and supporting content matches the standard of your brand.

Strategy

Every podcast we build starts with a question: what is this really for? Without a clear answer, even the best production is wasted. Strategy isn't a stage we add on – it's the foundation everything else is built on.

Honest

We tell clients what they need to hear, not just what they want to hear – because genuine success requires truthful guidance.

Credible

Our decades at the BBC and Global aren't just credentials – they're a promise that we know exactly how to create audio that reflects the standard of the organisations we work with.

Approachable

Despite our broadcast pedigree, we're direct, collaborative and easy to work with; the best partnerships are built on honesty not hierarchy.

Case Studies

Proven Track Record

We’ve helped thought leaders and organisations create podcasts that strengthen influence, engage key audiences, and continue to grow in relevance. We work with FTSE listed companies, financial institutions and senior leaders across the private and public sectors. Explore our case studies to see strategy in action.

Our blog

Insights

Thoughtful perspectives on podcasting as a serious communication channel – covering strategy, reputation, audience trust and the standards required to stand out.

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Ready to design a podcast with purpose?

Content that earns attention and builds trust.

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