Case Study
The State of Sustainability Podcast
A high quality resource for sustainability professionals
Scaling Sustainability Intelligence: The Altruistiq Transformation
Altruistiq is a pioneer in the sustainability space, providing a high-definition decarbonisation platform for complex businesses. While they already had an established podcast, State of Sustainability, it required a strategic overhaul to better reflect their position as industry thought leaders and to reach a more targeted, executive-level audience.
Reinvigorating a Flagship Sustainability Dialogue
The primary challenge was to transition the podcast from a sporadic series into a consistent, high-impact resource for sustainability professionals. Altruistiq needed a refined narrative structure that balanced technical carbon-accounting expertise with engaging, human-centric storytelling to cut through the noise of the green media landscape.
Engineering a Narrative for Impact
To revitalise the show, we implemented a full-scale strategic and technical refresh:
- Strategic Rebranding & Format Refinement – We worked closely with the Altruistiq team to sharpen the show’s focus, moving toward a deep-dive interview format that explores the intersection of data, business strategy and environmental impact.
- Executive-Level Production Quality – Transitioning to high-fidelity remote recording setups and rigorous post-production to ensure the audio quality matches the caliber of guests.
- Streamlined Guest Management – Assistance with managing guests ahead of recordings, ensuring they have the appropriate equipment and that it’s pre tested for seamless recording sessions.
- Multi-Channel Social Strategy – Leveraging key insights from each episode to create ‘snackable’ video clips which can be shared across LinkedIn, the primary hub for their professional audience.
A Leading Voice in the Decarbonisation Movement
Since the partnership began, State of Sustainability has seen a significant transformation:
- Consistent Releases – Established a reliable publishing schedule that enables the audience to build this podcast into their routine.
- High-Profile Guest Roster – Featured influential voices from business leaders and sustainability pioneers, cementing the podcast as a must-listen for ESG professionals.
- Increased Narrative Depth – Shifted the dialogue from surface-level trends to actionable insights on a wide range of sustainability related topics.
- Enhanced Brand Authority – The podcast now serves as a central pillar of Altruistiq’s content marketing, driving organic engagement and reinforcing their reputation as the gold standard in sustainability data.
What we delivered
- Comprehensive Show Audit & Relaunch – A top-to-bottom refresh of the podcast identity, content themes and narrative pacing.
- End-to-End Technical Production – Handling all recording logistics, precision editing and final mastering to provide a professional, broadcast-ready sound.
- High-Engagement Video Assets – Developing short-form video content that highlights key moments from each episode to drive viewers towards the audio podcast.
- Growth & Momentum – Moving the podcast from an occasional project to a consistent, high-performing engine for brand awareness and industry influence.
"I've loved working with The Podcast Coach over the past year. We've rebooted our podcast with their help. A big part of that was thematic in what we choose to focus on, and another big component was just the quality of production, the way in which we edit it and put it together. The Podcast Coach was really instrumental in making that happen, whether it was about helping us think through what the right themes and topics were, or whether it was about editing or just shadowing and being part of the episode recording, making sure that each episode was the best episode we could possibly do. Working with Ben and Rory really helped us up our game. I really appreciate the work they've done and if you are looking for support of this nature, I couldn't recommend anyone finer."
