The Knepp Wildland Podcast

Refreshing a popular podcast for a new era

Knepp Wildland is one of the UK’s most inspiring examples of large-scale rewilding and regenerative land management. Its popular podcast had already built a loyal following of listeners fascinated by nature recovery and the Knepp story.

When the show’s original host moved on, the Knepp team saw a natural opportunity to evolve the podcast. Together, we have helped improve quality, introduce new creative strands and reduce their workload while growing their audience and helping to inspire listeners.

Evolving an Established Format

Knepp wanted to retain what listeners loved about the podcast – its authentic voice and deep connection to the landscape – while enhancing its sound, structure and storytelling impact.

We worked closely with the team to refine the creative vision, streamline production and inject fresh energy into the The Knepp Wildland Podcast without losing its familiar warmth and purpose.

What We Delivered

Subtle Rebrand & Fresh Creative Direction

• Evolved the podcast’s visual and audio identity to reflect Knepp’s natural, regenerative ethos while giving it a more contemporary and professional edge.
  
• Developed ideas for new strands, themes and guest approaches to keep the series dynamic and varied while maximising ROI for the Knepp brand.

Audio Excellence & Technical Guidance

• Significantly improved overall recording and editing quality, creating a smoother, more immersive listening experience.
  
• Advised on cost effective equipment upgrades and best-practice for outdoor recording setups to deliver consistently professional results without being over complicated.

Presenter Coaching & Confidence Building

• Provided one-to-one coaching for the new host, helping them find their natural presenting style, pacing and tone.
  
• Shared techniques to make interviews even more purposeful and engaging. We also suggested appropriate language to invite further listener engagement within the Knepp community. 

High-Impact Video & Engagement Strategy

• Produced bespoke, visually dynamic video clips from each episode for social media and YouTube, driving a marked increase in engagement and reach.
  
• Crafted clips designed for maximum shareability, extending the podcast’s influence beyond audio platforms without the complexity of feature length video recordings.

Time Savings & Production Support

• Took full responsibility for editing, sound design and final production. This saved the Knepp team countless hours each month and allowing them to focus on content and conservation.

Sponsorship & Partnership Advice

• Offered strategic guidance on integrating sponsorship in a way that supported the podcast’s mission and delivered genuine value to brand partners and listeners alike.

A Stronger Platform for Rewilding Conversations

Since its evolution, The Knepp Wildland Podcast has:

• Maintained and grown its loyal listener base with noticeably improved sound and storytelling.
  
• Attracted higher engagement across social media through creative, high-quality video assets.
  
• Re-established itself as one of the UK’s most trusted and inspiring voices in the rewilding movement.

Summary Of Impact

We helped Knepp:

• Refresh and re-energise an established podcast brand.
  
• Dramatically improve audio quality, editing and overall listener experience.
  
• Develop an efficient, professional production workflow.
  
• Increase reach and engagement through bespoke video content.
  
• Build confidence and capability within the wider team.
  
• Strengthen sponsor relationships while staying true to the project’s ethos.