The Little Questions Podcast

Creating a Platform for High-Value Business Conversations

Apella Advisors wanted to launch a corporate communications podcast that could cut through the noise and spark meaningful conversations with CEOs, senior leaders and innovators. They turned to The Podcast Coach to transform their initial idea into a polished, professional content platform.

From the start, the aim was to create a business podcast with longevity, consistent quality and a format that could thrive across audio, video and live events. We built The Little Questions from Apella Advisors.

The Challenge

Apella Advisors needed more than a recording service. They wanted:

• Creative direction to shape the concept and brand voice.
• Technical expertise for reliable podcast hosting setup and distribution.
• Professional production for both audio and video elements.
• Content support to reach audiences across platforms.
• Live podcast event production for in-person shows with high-quality audio and visuals.

Our Solution

We worked closely with Apella to provide end-to-end podcast services, including:

• Concept Development: Refining the show’s identity, format and tone.
• Hosting Setup: Implementing a robust distribution pipeline to all major podcast platforms.
• Audio & Video Production: Delivering broadcast-quality sound and visuals alongside engaging social media content.
• Live Event Support: Managing the technical production for three live podcast events, ensuring a flawless experience for attendees and listeners of the resulting podcasts.

The Results

Since launch, The Little Questions has achieved:

• More than 95 episodes produced with The Podcast Coach’s full support.
• Conversations with CEOs from major organisations and high-profile industry figures.
• Three live events delivered with professional live podcast event production.
• A growing and loyal audience within the business podcast sector.

What Sets The Podcast Coach Apart

This project highlights our ability to:

• Turn a client’s idea into a distinctive podcast demonstrating the businesses thought leadership, knowledge and experience in the corporate communications sector.
• Provide end-to-end production services and advice for audio, video and live events.
• Offer expert podcast hosting setup and distribution management.
• Deliver consistent, professional podcast editing and post-production.
• Support a business or brand in building long-term audience engagement.

Additionally, our dedicated team consistently deliver advice, creative ideas and technical expertise.

A Partnership Built on Quality and Consistency

The Little Questions is a great example of how The Podcast Coach aims to partner with clients for the long term. This helps ensure every episode, video and event meets professional standards while building trust and loyalty with the podcast’s audience.

For Apella Advisors, their podcast has become a trusted platform for engaging conversations with business leaders as well as members of their own organisation. For The Podcast Coach, it’s proof that blending creative direction, technical skill and reliable delivery can produce a podcast and relationships that last and grow.